Post by account_disabled on Jan 24, 2024 5:53:39 GMT
Native ads are a way of delivering content that gives you larger or more personalized audiences than you already have. The 4 main native ad formats are: Recommendations – A spot "reserved" for you on a publisher's site Advertising in searches from search engines - Placement of your site among other searches In-feed – Generally the ads we see on social networks, part of the feed Paid Blog Posts – High quality content in the form of writing, videos, guides, etc. Native ads are characterized by high quality and audience targeting. There are endless ways you can advertise your business, from the most serious to the most crazy. It depends on your audience and the typology of the product. If you want some inspiration, read below. Blinkist summarizes books so they can be read or listened to within 15 minutes. They want more people to read and be informed, but they know that our time is limited. With the help of native ads, they wanted to increase the number of app downloads. From the campaign, Blinkist has generated up to 50000 downloads per month! Articles such as 5 books that will change your life and others are advertised on the pages of publishers such as CNN, Le Figaro, etc. In addition to downloads, Blinkist has also increased the average time a navigator spends on the page,
as well as the conversion rate of people who clicked the link to go to the App Store. According to a study, native ads are effective in every part of the funnel . From increasing brand awareness to conversion, native advertising has proven succ B2B Email List essful. When someone sees a quality native ad, they are 21% more likely to visit the physical store address.¹ Content increases the probability that readers will buy by 131%!² Estee Lauder has used a combination of native and content advertising to advertise their new cream. Featured on a popular Greek site about self-care, the article shows the benefits of using this cream. Estee Lauder with native ads had a 5.04% CTR and 99% viewability! The guide below includes headphones, Fitbits, chargers, drones, and more. Gift guides and gift ideas have very high engagement. The following example from Business Insider perhaps shows why they've had to expand their native advertising editorial team. Focusing on gift guides and monetizing content has increased the number of users and tripled the amount they spend on average³. From the success of such ads, Business Insider plans to create about 25 gift guides, for different products at different prices.
Many of the publishers such as Financial Times, Forbes, Time, The New York Times have created their own agencies to dedicate content to you in collaboration with brands. Guides, content, articles… There are many ways to advertise your business and reap the benefits of native advertising. The name native advertising has been coined recently, but many marketers think the practice has been around for years. A native newspaper ad by Cadillac dates back to 1914. Spending on native advertising in 2018 reached $12 billion! They perform better than all other types of rich media ads . 20% of the content on the Huffington Post is native advertising. As long as the advertising is quality, labeled as such and fits with the content, it is incredibly valuable. Here's another example from Digital Marketer. They have conducted a study on native advertising, advertising their training. The following article had several CTAs for the offer. According to them, this post used as a landing page was successful because it offered: evidence, value, relevance. They have received 433K impressions. At a cost of $0.41 per engagement, they earned $5,810 in sales.
as well as the conversion rate of people who clicked the link to go to the App Store. According to a study, native ads are effective in every part of the funnel . From increasing brand awareness to conversion, native advertising has proven succ B2B Email List essful. When someone sees a quality native ad, they are 21% more likely to visit the physical store address.¹ Content increases the probability that readers will buy by 131%!² Estee Lauder has used a combination of native and content advertising to advertise their new cream. Featured on a popular Greek site about self-care, the article shows the benefits of using this cream. Estee Lauder with native ads had a 5.04% CTR and 99% viewability! The guide below includes headphones, Fitbits, chargers, drones, and more. Gift guides and gift ideas have very high engagement. The following example from Business Insider perhaps shows why they've had to expand their native advertising editorial team. Focusing on gift guides and monetizing content has increased the number of users and tripled the amount they spend on average³. From the success of such ads, Business Insider plans to create about 25 gift guides, for different products at different prices.
Many of the publishers such as Financial Times, Forbes, Time, The New York Times have created their own agencies to dedicate content to you in collaboration with brands. Guides, content, articles… There are many ways to advertise your business and reap the benefits of native advertising. The name native advertising has been coined recently, but many marketers think the practice has been around for years. A native newspaper ad by Cadillac dates back to 1914. Spending on native advertising in 2018 reached $12 billion! They perform better than all other types of rich media ads . 20% of the content on the Huffington Post is native advertising. As long as the advertising is quality, labeled as such and fits with the content, it is incredibly valuable. Here's another example from Digital Marketer. They have conducted a study on native advertising, advertising their training. The following article had several CTAs for the offer. According to them, this post used as a landing page was successful because it offered: evidence, value, relevance. They have received 433K impressions. At a cost of $0.41 per engagement, they earned $5,810 in sales.