Post by nelsonelias on Feb 27, 2024 7:13:22 GMT
It's the age-old question, if you could have 100,000 euros today or 1 million in a year, what would you choose? For most of us, this is a difficult question to answer. After all, you could use 100,000 euros for your family, your business and your lifestyle right now. But you could really use 1 million, right? The difference between optimizing for conversions or traffic is a bit like that hypothetical discussion. Take a moment to consider the reasons why people abandon their online shopping cart. There are a lot of common and not so common reasons that people decide not to buy . Some people get stuck because they have to create an account. Others give up when faced with a lengthy payment process. Still others leave because they can't clearly find the information they want. Working to remove all these obstacles can clearly raise your conversion rate, but not as much as you would like. A strategy that revolves around traffic on the other hand, will pay you more in the future.
Repeated contact with your company , through a correct and continuous use of the most correct communication channels, will help users to make you known , allow them to evaluate you and help them in providing them with the necessary elements in order to understand that they are making a good decision. Trust takes time. A focus on traffic may not generate a lot of revenue in the immediate short term. But it will do so in the medium to long term. What are the tools that guarantee a greater degree of loyalty among your customers? Read " How to do Email Marketing effectively? We use Workflows " Increase sales through the company website: Traffic gives us the information Country Email List we need to improve how to increase sales with a website As has been said before, the intent of this article is not to deny the usefulness of conversion rate optimization actions and activities. My goal is to make you understand that traffic, more often than not, turns out to be a better goal for most companies. But it doesn't end here... Conversion rate optimization (also) depends on traffic generation ! What do I mean? Having a high amount of traffic allows you to test and iterate your conversion strategy.
Without a significant amount of traffic, you can't test anything meaningfully. Do you want to miss this opportunity? Of course not. But again, the only way to do this is to increase traffic to the point where you can reliably run tests and produce meaningful results. With more traffic, tests become a source of answers to marketing questions , otherwise the results will be more misleading than they are useful. To find out more about the importance of reading data, read also: " Data driven Marketing, more simply: a process that creates value " So how to increase sales with a website? Conversions are important and that's exactly why you need to focus on traffic rather than conversions. Traffic increases the number of conversions across the board, increases brand awareness, increases long-term business potential, and gives you the information you need to run robust tests to iterate on your current strategy. Many people today are focusing too much on conversion optimization and too little on traffic. Remember, people can't buy from you if they don't know who you are.
Repeated contact with your company , through a correct and continuous use of the most correct communication channels, will help users to make you known , allow them to evaluate you and help them in providing them with the necessary elements in order to understand that they are making a good decision. Trust takes time. A focus on traffic may not generate a lot of revenue in the immediate short term. But it will do so in the medium to long term. What are the tools that guarantee a greater degree of loyalty among your customers? Read " How to do Email Marketing effectively? We use Workflows " Increase sales through the company website: Traffic gives us the information Country Email List we need to improve how to increase sales with a website As has been said before, the intent of this article is not to deny the usefulness of conversion rate optimization actions and activities. My goal is to make you understand that traffic, more often than not, turns out to be a better goal for most companies. But it doesn't end here... Conversion rate optimization (also) depends on traffic generation ! What do I mean? Having a high amount of traffic allows you to test and iterate your conversion strategy.
Without a significant amount of traffic, you can't test anything meaningfully. Do you want to miss this opportunity? Of course not. But again, the only way to do this is to increase traffic to the point where you can reliably run tests and produce meaningful results. With more traffic, tests become a source of answers to marketing questions , otherwise the results will be more misleading than they are useful. To find out more about the importance of reading data, read also: " Data driven Marketing, more simply: a process that creates value " So how to increase sales with a website? Conversions are important and that's exactly why you need to focus on traffic rather than conversions. Traffic increases the number of conversions across the board, increases brand awareness, increases long-term business potential, and gives you the information you need to run robust tests to iterate on your current strategy. Many people today are focusing too much on conversion optimization and too little on traffic. Remember, people can't buy from you if they don't know who you are.