Post by account_disabled on Mar 13, 2024 3:22:22 GMT
The digitally evolved customer uses tools and software to inform themselves about products and services in order to search and learn. He will use, as tools, newspapers, magazines, social networks, forums and so on and will be impressed by the product, which, based on his needs and passions, will be able to stimulate him to look for further information to understand if it is really right for him. In the research phase, everything counts: the friend who purchased it, the YouTube videos in which it is described and tested, the search on Google , the social accounts of the manufacturing company and finally, the conversations on social platforms, both public and private. You have an idea of the costs in terms of money and time that a company must incur to be effectively present in digital marketing.
I notice that many companies, even large ones listed on the stock India Mobile Number Data exchange, sell, at competitive prices, ready-to-wear marketing packages with which they provide a specific communication "strategy". GoogleIn almost all cases, it is a skimpy, ugly and anonymous site, a Facebook page and SEO/social diffusion. While it is true that this sales model can be good for the marketing of spaces within a portal or a newspaper, it is absolutely not good for the holistic marketing of a business as required by digital marketing. A product which, to be well designed, requires almost obsessive attention to detail and which should be tailor-made just like a tailored suit. I understand very well that the customer who requests the aforementioned services often lacks the necessary skills to evaluate the offer.
Most of the time he comes from a world in which, by paying a set amount, he had in exchange a page in a newspaper, a radio spot or an advert in the Yellow Pages. Today everything has changed. If the annual budget for promotion is under 10,000 euros, it is better for the company to do this work internally and invest money in training courses. A package that includes "all inclusive" is useless, if not downright harmful. Appeal to companies I appeal to companies that do not have large budgets to invest: do your own communication . Learn to communicate, manage content and conversations. Only you know how to describe your product/service well and only you know your customers. Deferring your communication to a semi-automatic procedure will make you appear weak and unreliable. We live in the age of image and perception. Presenting yourself with an outdated website or communicating in a disorganized and ineffective way will give the impression of a company that does not put passion into what it does. The best way to drive customers away.
I notice that many companies, even large ones listed on the stock India Mobile Number Data exchange, sell, at competitive prices, ready-to-wear marketing packages with which they provide a specific communication "strategy". GoogleIn almost all cases, it is a skimpy, ugly and anonymous site, a Facebook page and SEO/social diffusion. While it is true that this sales model can be good for the marketing of spaces within a portal or a newspaper, it is absolutely not good for the holistic marketing of a business as required by digital marketing. A product which, to be well designed, requires almost obsessive attention to detail and which should be tailor-made just like a tailored suit. I understand very well that the customer who requests the aforementioned services often lacks the necessary skills to evaluate the offer.
Most of the time he comes from a world in which, by paying a set amount, he had in exchange a page in a newspaper, a radio spot or an advert in the Yellow Pages. Today everything has changed. If the annual budget for promotion is under 10,000 euros, it is better for the company to do this work internally and invest money in training courses. A package that includes "all inclusive" is useless, if not downright harmful. Appeal to companies I appeal to companies that do not have large budgets to invest: do your own communication . Learn to communicate, manage content and conversations. Only you know how to describe your product/service well and only you know your customers. Deferring your communication to a semi-automatic procedure will make you appear weak and unreliable. We live in the age of image and perception. Presenting yourself with an outdated website or communicating in a disorganized and ineffective way will give the impression of a company that does not put passion into what it does. The best way to drive customers away.